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Cookie Policy

Last updated January 21, 2022

This Cookie Policy explains how we use cookies and similar technologies to recognize you when you visit our websites at https://ttmatters.com, ("Websites"). It explains what these technologies are and why we use them, as well as your rights to control our use of them.

In some cases we may use cookies to collect personal information, or that becomes personal information if we combine it with other information.

What are cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.

Cookies set by the website owner are called "first party cookies". Cookies set by parties other than the website owner are called "third party cookies". Third party cookies enable third party features or functionality to be provided on or through the website (e.g. like advertising, interactive content and analytics). The parties that set these third party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.

Why do we use cookies?

We use first and third party cookies for several reasons. Some cookies are required for technical reasons in order for our Websites to operate, and we refer to these as "essential" or "strictly necessary" cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Online Properties. Third parties serve cookies through our Websites for advertising, analytics and other purposes. This is described in more detail below.

The specific types of first and third party cookies served through our Websites and the purposes they perform are described below (please note that the specific cookies served may vary depending on the specific Online Properties you visit):

You have the right to decide whether to accept or reject optional customization and advertising cookies. Essential cookies cannot be rejected as they are strictly necessary to provide you with services.

In addition, most advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more information, please visit http://www.aboutads.info/choices/ or http://www.youronlinechoices.com.

Essential website cookies:

These cookies are strictly necessary to provide you with services available through our Websites and to use some of its features, such as access to secure areas.

Name: csrftoken

Purpose: Helps prevent Cross-Site Request Forgery (CSRF) attacks using Javascript. It is a first party cookie with unique value. It expires in 1 year or until a user submits a form.

Provider: ttmatters.com

Service: Django View Service Privacy Policy

Type: server_cookie

Expires in: 365 days

Name: ttmcookies

Purpose: Used to record unique visitor views of the consent banner.

Provider: ttmatters.com

Service: http

Type: server_cookie

Expires in: 7 days

Analytics and customization cookies:

These cookies collect information that is used either in aggregate form to help us understand how our Websites are being used or how effective our marketing campaigns are, or to help us customize our Websites for you.

Name: ttmdisplaymode

Purpose: Saves the website theme preference to provide consistant behaviour

Provider: ttmatters.com

Service: ttmatters.com

Type: http_cookie

Expires in: 365 days

Name: #collect

Purpose: Sends data such as visitor's behavior and device to Google Analytics. It is able to keep track of the visitor across marketing channels and devices. It is a pixel tracker type cookie whose activity lasts within the browsing session.

Provider: ttmatters.com

Service: Google Analytics View Service Privacy Policy

Type: pixel_tracker

Expires in: session

Name: gid

Purpose: Keeps an entry of unique ID which is then used to come up with statistical data on website usage by visitors. It is a HTTP cookie type and expires after a browsing session.

Provider: ttmatters.com

Service: Google Analytics View Service Privacy Policy

Type: http_cookie

Expires in: 1 day

Name: gat#

Purpose: Enables Google Analytics regulate the rate of requesting. It is a HTTP cookie type that lasts for a session.

Provider: ttmatters.com

Service: Google Analytics View Service Privacy Policy

Type: http_cookie

Expires in: 1 minute

Name: ga

Purpose: It records a particular ID used to come up with data about website usage by the user.

Provider: ttmatters.com

Service: Google Analytics View Service Privacy Policy

Type: http_cookie

Expires in: 2 years

Advertising cookies:

These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests.

Name: VISITOR_INFO1_LIVE

Purpose: YouTube is a Google-owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites. Used by Google in combination with SID to verify Google user account and most recent login time.

Provider: youtube.com

Service: YouTube View Service Privacy Policy

Type: server_cookie

Expires in: 5 months 27 days

Name: ga-audiences

Purpose: Used by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitor's online behaviour across websites

Provider: ttmatters.com

Service: AdWords View Service Privacy Policy

Type: pixel_tracker

Expires in: session

Name: YSC

Purpose: YouTube is a Google-owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites. Used by Google in combination with SID to verify Google user account and most recent login time.

Provider: youtube.com

Service: YouTube View Service Privacy Policy

Type: http_cookie

Expires in: session

Do we serve targeted advertising?

Third parties may serve cookies on your computer or mobile device to serve advertising through our Websites. These companies may use information about your visits to this and other websites in order to provide relevant advertisements about goods and services that you may be interested in. They may also employ technology that is used to measure the effectiveness of advertisements. This can be accomplished by them using cookies or web beacons to collect information about your visits to this and other sites in order to provide relevant advertisements about goods and services of potential interest to you. The information collected through this process does not enable us or them to identify your name, contact details or other details that directly identify you unless you choose to provide these.